Gold in Advertising/Self-Promotion / 2025 / Advertising /

• Prize
  Gold in Advertising/Self-Promotion, 1st Place winner in Advertising
• Photographer
  peter muller, United Kingdom
• Studio
  pete muller photography
• Website
  http://www.petemuller.co.uk
• Instagram
  petemuller99

This is a relativley new sport, developed by one particular gym to encourage wheelcahir users to take up boxing. It is still in its infancy and is a fascianting concept. These guys train hard and don't hold back, it involves a whole new skill set and i really hope it takes off.

i have been shooting for over 20 years. i work mainly in the lifestyle advertising genre, i shoot a lot for various stock agencies as well.my work is normally a fairly natural depiction of everyday activities, but i like to think, on a good day, to make my shots create an aspirational feel and offer the viewer a bit of escapism, or desire to be in the scene. i am a fairly easy going happy kind of guy and i want my shots and images to depict how i want to live my life. i also shoot footage, as it was a natural progression from the very narrative based stills shoots.