Silver / 2024 / Advertising / Product

• Prize
  Silver in Advertising/Product
• Photographer
  Julien Payette-Tessier, Canada
• Studio
  Pété Photographie

A creative project that I undertook with creative director Gerard Cleal and set designer Michaël Ho for the new 003 from Norda Run. Cleal completely pushed me out of my comfort zone, again… and I loved it. The idea was to create two worlds: one inspired by nature and the other by the city. The shoe would be in balance with elements unique to each world. Oh and bonus, it’s my Gameboy when I was 8 years old.