Silver / 2024 / Advertising / Product

Nature and urban elements in balance

  • Prize
    Silver in Advertising/Product
  • Photographer
    Julien Payette-Tessier, Canada
  • Studio
    Pété Photographie

A creative project that I undertook with creative director Gerard Cleal and set designer Michaël Ho for the new 003 from Norda Run. Cleal completely pushed me out of my comfort zone, again… and I loved it. The idea was to create two worlds: one inspired by nature and the other by the city. The shoe would be in balance with elements unique to each world. Oh and bonus, it’s my Gameboy when I was 8 years old.

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