/ 2023 / Advertising / Self-Promotion


  • Prize
    Gold in Advertising/Self-Promotion
  • Photographer
    Dave Imms, United Kingdom
  • Studio
    Dave Imms Photography
  • Website
  • Instagram

I made this project as a commercial pitch aimed towards a branding agency. I really wanted to keep a darker and moodier inspiration for the shoot while maintaining a premium performance aesthetic. By rotating the hero landscape shot 90 degrees opened the image up to a more etherial space...almost like the swimmer is moving through in to another dimension. I then seasoned the mood with portraits and details to give the story full colour.