/ 2023 / Advertising / Product

Dependency Dilemma

  • Prize
    Bronze in Advertising/Product
  • Photographer
    Pratik Parulekar, United States
  • Studio
    Pratik Parulekar Photography
  • Website

The "Dependency Dilemma" photography project aims to shed light on the complex and often hidden realities of individuals who unknowingly have started relying on medication for their daily functioning. This project seeks to capture the emotional, physical, and social dimensions of pill dependency.

"Dependency Dilemma" aims to create a poignant and thought-provoking body of work that challenges societal norms and promotes empathy, compassion, and understanding towards individuals facing pill dependency.

Pratik's affinity for arts from an early age led him to drawing and painting. His love for still life drawing transformed into still life photography. He is proud to call himself a 3rd generation photographer and hopes to follow his grandfather's footsteps into the commercial world of photography. He has a contemporary approach which is inspired by the neoclassical art movement of the 18th and 19th century.His dynamic still life photographs combine an accurate use of technique and creativity of a craftsman. Pratik lives in San Francisco and operates throughout the west coast.