Gold / 2022 / Advertising / Food

Different Food - Roladin campaign

For the 2021 Hanukkah campaign of the new collection of Sufganiot by Roladin (Jewish donuts for Hanukkah), I photographed a variety of characters holding umbrellas that are inspired by the actual Sufganiot. Hanukkah is a winter holiday!
This is the 5th year I do this campaign ,together with creative director Tzur Golan, and each year the challenge is to create a new inspiration.
Everything in the photographs is real, including the umbrellas and the dreamy backdrop, created especially for the shoot.
I have lit the set with Kino lights, for a non shadowy result, with lots of highlights.

Born in Europe raised in Israel.
Specializing in people.

Px3 logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.