/ 2022 / Advertising / Product

The Rum Martinez

  • Prize
    Silver in Advertising/Product
  • Photographer
    Jeroen Nieuwhuis
  • Website
  • Instagram

When you talk about high-end cocktails, the Rum Martinez is one of a kind. It’s a cocktail that you will only find in high-end bars and hotels, partially because of the 17 steps it takes to create it. It’s a rum martini with vermouth, maraschino, bitters, and oak smoke. The smoke infuses into the drink, which is aerated before pouring.

This photography series is inspired by the Rum Martinez made by Japanese bartender Takumi Watanabe and executed in perfection by actress Victoria Koblenko.

Jeroen Nieuwhuis is a commercial portrait photographer based in the Netherlands. Shooting professionally since the age of 17 (now 30) he continuously works for clients all across the globe and has worked with some of the largest advertising companies such as Belstaff, Harman Kardon, Heineken, JBL, Johnnie Walker, Shimano, and many more. Top-tier brands in the photography industry such as Broncolor (flash equipment) and Phase One (camera brand) widely promoted his imagery and way of working on their websites and social media. Broncolor even took it a step further and made him an ambassador.

Awards Red Bull Illume 2013 | Winner in category close-up
PX3 2020 | Gold winner portraiture/personality professional
PX3 2020 | Silver winner portraiture/personality professional
PX3 2020 | Silver winner advertising/other professional (2x)
PX3 2020 | Honorable mention portraiture/culture professional (2x)
International Photography Awards 2020 | Honorable mention (3x)
ND Awards 2020 | Honorable mention (3x)
Tokyo Int’l Foto Awards 2020 | Gold winner people/culture
Tokyo Int’l Foto Awards 2020 | Silver winner advertising travel/tourism
Tokyo Int’l Foto Awards 2020 | Honorable mention editorial – personality
Fine Art Photography Awards 2020 | 1st place winner – people (professional category)
PX3 2021 | Gold winner portraiture/personality professional
PX3 2021 | Honorable mention portraiture/culture professional
Moscow Int’l Foto Awards 2022 | Book photographer of the year
PX3 2022 | Bronze winner book/documentary
PX3 2022 | Silver winner advertising/product professional
PX3 2022 | Honorable mention portraiture/culture professional