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PELETICO - The heart of a company
Gold in Advertising/Annual Reports
Silvio Augusto Rusmigo
I was commissioned to capture the inner workings and character of PELETICO; a Cyprus-based company manufacturing high quality paints, building and industrial materials. Founded in 1960, PELETICO is one of the oldest and the biggest companies of its kind on the island. Striving to always inspire creativity through their products, PELETICO launched the ‘Be a Creator’ campaign, of which this commission was a part. Spending a week in their establishments and with their people, my aim was to capture the heart and philosophy of this company, through simple, everyday moments.