/ 2021 / Advertising / Fashion

Codependency: A Quarantine Story

  • Prize
    Bronze in Advertising/Fashion
  • Photographer
    Xinxin Zhang
  • Credit
    Creative Director and Photography: Xinxin Z

Aesthetically inspired by the dualistic philosophy of ink painting and calligraphy, this editorial presents a visual story of two humans stuck in a state of codependency under the quarantine lifestyle. In this abstract space, the two characters are in an ambiguous relationship. “Are they friends? Are they intimate? Are they siblings?” Maybe they are all of them, but maybe they are neither. They reject each other while stay united. We included elements of face masks, cleaning gloves, sanitizing gel, water, and recycled plastic fashion pieces hinting on the huge waste caused by Covid-19.

Xinxin Zhang is an emerging art and fashion photographer. A recent NYU grad, Zhang creates fashion portraits with cinematic approaches. A freelance photographer who believes in speaking about the power of emotions in nuanced and designed sets of narratives, she has produced and shot art and fashion editorials for dozens of domestic and international publications such as C-head Magazine, Solstice Magazine, AINT-BAD Magazine, etc. She has shown her prints and works in art fairs and shows including Red Dot at Art Basel Miami, the Other Art Fair with Saatchi Art, and etc.

Awards In 2019 I graduated from New York University with a Master of Art degree. Currently I shoot personal projects and agency assignments, in which I independently complete the process from researching, making mood board, shooting, editing, concept writing and retouching. My individual works focus on cinematic images that combine portrait art and methods of cinematography. I have a photographer profile on Vogue Italia, and my works have appeared on the PhotoVogue platform numerous times. Besides that, I have also produced and shot art and fashion editorials for dozens of domestic and international publications such as C-heads Magazine, Solstice Magazine, AINTBAD Magazine, and Aesthetica Magazine, to name a few. I am based in New York, where my first solo show was held at NYU this September. In December 2019, I brought my works to show at the Red Dot Art during Miami Art Basel. I have been working for D/T/E Studio and produced editorials and product photos since October 2019.