/ 2021 / Advertising / Self-Promotion

The Upside Down

  • Prize
    Gold in Advertising/Self-Promotion
  • Company
    Nicky Hamilton
  • Photographer
    Nicky Hamilton

‘The Upside Down’ is a surreal look at the affects of lockdown on my family during the Covid-19 pandemic. After just a few weeks in my 8 year old son William found it difficult to sleep alone, worrying that the world was going to end and without the daily routine of school, friends and fun my hormonal teenager became frustrated and angry at us all, missing his girlfriend, playing football and even school. The sudden change in them both made me see their world in an entirely new light, a world which is portrayed in this series ‘The Upside Down’.

Nicky Hamilton (British, born 1982), is a photographer and former Head of Art at leading advertising agency M&C Saatchi. His method is highly filmic, designing and building elaborate sets to create pictures of extraordinary detail and narrative. His work explores characters’ emotional states by playing with performance and symbolism in order to produce deeply evocative moods.