/ 2021 / Advertising / Other

The Burning Cold

  • Prize
    Gold in Advertising/Other
  • Company
    Alfred Minnaar Photography
  • Photographer
    Alfred Minnaar

Shot on location in the winter months of Lake Baikal, Eastern Siberia Russia. This campaign was shot in collaboration with Poseidon Diving Systems, and featured the passionate divers from the dive club DC_Sval, who haven't missed a Saturday dive no matter how freezing the conditions become. My goal was to showcase the resilience and performance of the equipment and divers in the most challenging of situations, highlighting adventure featuring divers who love testing their limits and finding enjoyment in the harshest of environments. Bringing to life a different world.