/ 2020 / Advertising / Self-Promotion


  • Prize
    Silver in Advertising/Self-Promotion
  • Company
  • Photographer
    Xabier Aldazabal

A family, a tradition, ostracism, frustrated generational change, monotony, comfort zone, deficiencies, broken dreams ... this is DECAY, a self promotion that wants to convey the sensations of a life that is not your life.

Why photography? Because it has taken me to the right place.

I cannot imagine a better first contact. The home enlargers that my grandfather used to build when dismantling cameras opened me up to a discipline that I would not investigate until years later.

It was the need to find a job that would offer different experiences every day what made me become a photographer. Between 2003 and 2005 I studied in IVASFOT, the Basque Photography Institute, where my colleague Carlos Hernández became a key inspiration for my first steps, and where, afterwards, I returned as a teacher and I displayed my f