/ 2020 / Advertising / Other

Chicago Public Library: Classics Made Modern

  • Prize
    Bronze in Advertising/Other
  • Company
    Sandro, Inc
  • Photographer
    Sandro
  • Credit
    SANDRO

In a mass attempt to get younger people to read the classics of the 20th Century I was asked by FCB Worldwide to conceptualize what these classic books would look like if we modernized the looks of the character and the covers of the books. Using very contemporary high fashion wardrobe and the use of very contemporary lighting, makeup, and backgrounds, we gave these classics a new ultra modern makeover. Posters, bus stops, and a social media campaign were the force behind getting our message out to the public.

Awards 2015 International Photographer of the Year Award, Lucie Foundation
Head On Photo Festival 2015: Top Five of International Exhibitions
200 Best Photographers, American Photography
2014 International Photographer of the Year Award, Lucie Foundation
Malkovich, Malkovich, Malkovich: Homage to Photographic Masters Exceptional
Art Exhibitions of 2014, Chicagoist
Top Pick for Fall Visual Arts, Chicago Reader
200 Best Photographers, American Photography