Bronze / 2019 / Advertising / Other

Kerala Tourism

  • Prize
    Bronze in Advertising/Other
  • Photographer
    Joey L.
  • Credit
    Joey L.

Campaign for Kerala Tourism, India: 5 key images each represent a unique environment travelers visit in Kerala: the forest, temple, streets, sea shore, and backwaters. At the heart of this photo series is the convergence of different cultures co-existing within a single place. The travelers are included in each composition, yet are not prominent. They are a part of the landscape, but they take a back seat and a blurry composition in conjunction to the local people. It’s an ode to what travelers are looking for in Kerala— real life. They want to observe the rich culture instead of overtake it.