/ 2018 / Press / Travel/Tourism

Reindeer-man

  • Prize
    Bronze in Press/Travel/Tourism
  • Company
    ucia Herrero
  • Photographer
    Lucia Herrero
  • Credit
    I have been following the line of what I call “Antropología Fantástica”. In a documentary format I introduce a fantastic element that enlightens everyday life through the use of light, direction and the conceptual approach. In this case the fantastic element is the introduction of a character, Reindeer-Man, who acts as a thread for the story and as a catalyst for meeting people. My interest in social analysis is as important as research in the narrative. In each of my works there is an experimental approach to the documentary. This series is a long one with more than 100 pictures.

This series takes the form of road movie. Reindeer-Man’s search for his own identity is
the impulse that drives him to take to the road. The action takes place in Norway and,
through Reindeer-Man´s adventures, the viewer explores a social landscape, a document. At
the same time, the narrative on this graphic novel opens space for fantasy.

It is a real expedition where unknown people have stopped their daily activities to help
create a fable and become interpreters of themselves.

I give my images a cinematographic touch. My subjects become my actors, landscapes look
like sets and an intriguing surrealism shapes the documentary into a strange fiction.

The introduction of a fiction character makes real life shine with strangeness.

Reindeer-Man, under his friendly figure, stealthily infiltrates in an everyday scene. He
challenges the inertia of that context to reveal the invisible frames from which the
common sense of the people is organized.

I was trained in architecture, photography and physical theatre. This shaped my vision as an artist.

I´ve won international prizes and exhibited internationally

I developed an approach to documentary photography called by me Antropología Fantástica (Magic Realism). Part documentary, part fantasy – I research new ways photographic storytelling. I create photo-events in which the actors interpret themselves.
My subjects are part of the real world and part of a larger, imaginative world based on collective memory, history, and community. Each picture is larger than what meets the eye.

Awards 2010 SFR Jeunes Talents. Rencontres d’Arles official program (France)
2010 SFR Grand Prix 2010, finalist (Paris)
2010 Descubrimientos PhotoEspaña, finalist (Madrid)
2010 Photomeeting Ojo de Pez, 10 best portfolios (Barcelona)
2010 Month of Photography Bratislava, 15 best portfolios (Bratislava)
2010 SFR MAP10, finalist (France)
2010 SCOOP Photojournalism Festival, finalist (France)
2010 Viewbook Photostory contest, honorable mention
2010 PixMo award, La Laboral centre of Art of Gijon, Spain, first prize (Spain)
2011 Sony awards, Photojournalism and documentary-People, third prize (London)
2011 Le Prix Exchange of Boutographies (Montpellier)
2011 Prix Coup de Coeur Rencontres d’Arles portfolios (Arles)
2011 IPA, International Photography Awards, first prize “Book/People”, third prize “Nature”, 2 honorable mentions.
2011 Lensculture International Exposure Award, honorable mention (contemporary photography network, Amsterdam)
2011 Thecolorawards, nominated in 3 categories
2011 Kyosato Museum of Photographic arts-KMOPA, Portfolio acquisition (Japan)
2011 International Loupe Awards, silver and bronze awards
2011 The Terry O’Neill Award, third prize
2012 Critical Mass, finalist
2012 Art residency at Halsnoy Kloster, (Halsnoy, Norway)
2012 Coup de Coueur ANI at Visa pour l’image (Perpignan)
2012 PDN's 30: New and Emerging Photographers to Watch, nominated
2013 Grand Prix Fotofestiwal 2013, finalist (Łódź,Poland)
2013 Selected Participant in Review Santa (Fe Santa Fe,USA)
2013 IPA, first prize, three honorable mentions
2018 Kuala Lumpur Photo Awards, Grand Prize, “Reindeer Man” Malaysia)
2018 Kuala Lumpur Photo Awards finalist, “Tribes” (Malaysia)
2018 LensCulture Street Photography Awards, Jury’s choice prize, “Tribes” (Amsterdam)
2018 PX3, portrait art & documentary,gold, silver and bronze awards (Paris)
2018 One Eyeland, fashion-documentary selected 10 Spain “Tribute to bata” (USA)
2018 AFAR’s Travel Photo Awawards, juror prize "Tribes"