/ 2018 / Advertising / Automotive

PORSCHE - Life Intensified

  • Prize
    Bronze in Advertising/Automotive
  • Photographer
    Florian W. Mueller
  • Credit
    Client: Porsche Asia Agency: Kemper Kommunikation Creative Director: David Schütte Location: Taipei, Taiwan Models: Porsche Macan S in „Riviera Blue“, „Lava Orange“, „Viper Green“ and „Ultra Violet“ Assistant: Christian Bacher DOP for Making of: Johannes Maierbacher, Caspic film Post Production: NPIXO

I had the chance and opportunity to shoot a campaign for Porsche Asia. The claim of the
campaign was “Life Intensified” and the task was not only to shoot four colorful Porsche
Macan S, but to find the proper locations for the fantastic vehicles in “Lava Orange”,
“Viper Green”, “Riviera Blue” and “Ultra Violet”.

In times of an endless flood of images & greed for perfection I see the necessity to look into an entirely different direction: The images is not enough, it is the abstraction and the individual view oft he beholder, together they reach into and below the surface of customary patterns of conception.
The imagination of the viewer supplements what's absent; what thematically is not dissolved receives an invisible layer through the observer.
All about evocation of thoughts, associations, emotions

Awards 2015, 1x Honorable Mention & 2 Nominations, 10th annual Black & White Spider Awards 2015
 
2015, 3x Honorable Mentions at the International Photography Awards 2015
 
2015, Gold – in the BFF (German Association of Freelance Photographers) magazine
 
2015, 1st Place – “Outstanding Achievement in Fine Art”, International Color Awards 2015

2015, 2x nominees in the categories “Abstract” and “Architecture”, International Color Awards 2015
 
2015, 2x “Bronze”, One Eyeland Awards 2014
 
2014, 2x “Honorable Mentions”, International Photography Award 2014, USA
 
2014, 1x “Honorable Mention”, PHOTOGRAPHY MASTERS CUP 2014

2014, 3x “Nominees”, PHOTOGRAPHY MASTERS CUP 2014
 
2014, 2x Gold – in the BFF (German Association of Freelance Photographers) magazine