Bronze / 2018 / Advertising / Automotive
PORSCHE - Life Intensified
Bronze in Advertising/Automotive
Florian W. Mueller
Client: Porsche Asia
Agency: Kemper Kommunikation
Creative Director: David Schütte
Location: Taipei, Taiwan
Models: Porsche Macan S in „Riviera Blue“, „Lava Orange“, „Viper Green“ and „Ultra Violet“
Assistant: Christian Bacher
DOP for Making of: Johannes Maierbacher, Caspic film
Post Production: NPIXO
I had the chance and opportunity to shoot a campaign for Porsche Asia. The claim of the
campaign was “Life Intensified” and the task was not only to shoot four colorful Porsche
Macan S, but to find the proper locations for the fantastic vehicles in “Lava Orange”,
“Viper Green”, “Riviera Blue” and “Ultra Violet”.
In times of an endless flood of images & greed for perfection I see the necessity to look into an entirely different direction: The images is not enough, it is the abstraction and the individual view oft he beholder, together they reach into and below the surface of customary patterns of conception.
The imagination of the viewer supplements what's absent; what thematically is not dissolved receives an invisible layer through the observer.
All about evocation of thoughts, associations, emotions