1st Place / 2018 / Book /

Generation Wealth

  • Prize
    1st Place winner in Book (Series Only), Gold in Book (Series Only)/Monograph
  • Company
    Lauren Greenfield Photography
  • Photographer
    Lauren Greenfield
  • Credit
    Trudy Wilner Stack - Photo Editor Deb Aaronson - Publisher; Phaidon Adam Michaels - Designer; Project Projects Evergreen Pictures - Production Company

Generation Wealth is my 25-year visual history of our growing obsession with wealth. Weaving 25 years of work into a meta- narrative, I have tried to explore a consumer appetite unprecedented in human history. Keeping up with the Joneses has become Keeping Up with the Kardashians as the “aspirational gap” between what we want and what we can afford has dramatically widened. My journey starts in Los Angeles and spreads across America and beyond, as I endeavor to document how we export the values of materialism, celebrity culture, and social status to every corner of the globe through photographs and interviews with students, single parents, and families overwhelmed by crushing debt, yet determined to purchase luxury houses, cars, and clothing. We visit homes and observe rituals of the international elite and the A-list celebrities from reality TV and social media, the same influencers who shape our desires and sense of self.