The Rising Class

• Prize
• Photographer
  Giovanni Troilo @ LuzPhoto, Italy
• Studio
  Giovanni Troilo @ Luz Photo
• Website
  http://www.giovannitroilo.com

The Rising Class
The cynically reassuring image of the beggar on the sidewalk no
longer represents the world of the homeless. New  figures are
born and disguise themselves among us, the fallen. It's not only
the fired workers who flood the streets, nowadays it's the petty
bourgeoisie that "falls" more often. This stratification has one
direct consequence. Even the expendables aren't alone anymore,
they represent a stratified and cohesive social group. This group
has a similar structure to that of a society governed by economic
and political relations: they are a social class. Just like you, just
like us.

These rapidly approaching sub-classes seem to have one thing in
common: giving up. Sometimes it's a path of redemption o
rebuilding achieved through suffering and deprivation, some other
times it's the result of a clear choice. They are the solemn  heroes
of everyday, the aware survivors to whom it is demanded to deeply
reflect on the evolution of society. Those who struggle to find the
meaning of time and of human relations as well as the links
between men and resources. They try to imagine the changes
needed in order  to  survive to the new world after the end of the
world.

• Biography
  Giovanni Troilo moves through the worlds of publishing, cinema, television and advertising. He started shooting as a teenager. In almost 15 years he has collected important collaborations with Rai, La7, Cult, History Channel, D La Repubblica delle Donne, Ventiquattro, Gq, Urban Magazine, Wall Paper; Saatchi&Saatchi, Publicis, McCann; Nike, Saab, Breil, NatGeo, Legambiente, Alessi, Cgil, Canal Jimmy, Redbull. He directed his first feature film in 2011, Fan Pio; he directed also several adv spots, videoclips and a series of Interstitials for History Channel which won Promax New York 2009 and Promax Europe 2009. He was director of photography for Il Primo Incarico a film with Isabella Ragonese in competition at 67 Mostra del Cinema di Venezia, for several documentaries produced by Rai, La7, Cult, History Channel, and also videoclips, short films. Giovanni Troilo was born in Putignano (Italy) 33 years ago; he graduated with honors in Economics with a degree in Geography of Development, and since he was born and still lives in a developing country, he believes the degree is still fairly current.