Honorable Mention / 2023 / Advertising / Other

Stop Deforestation

Globally we deforest around ten million hectares of forest every year. That's an area the size of Portugal every year. Around half of this deforestation is offset by regrowing forests, so overall we lose around five million hectares each year.
The Helsinki Foundation is a non-profit foundation established for the purpose of either directly or indirectly promoting the long-term conservation of nature.
In Finland, we have a funny habit of using "morning comb". Each spike of the comb represents one day. One is cut off every day and in this way we count until the end of something significant.

Onni Wiljami is an internationally awarded advertising photographer and artist working from Oulu, Finland. With nearly 20 years of experience in the photography industry, coming from portrait and documentary photography, he has developed into an expert in detailed and action-packed composite photography. With he's imaginative mind he can provide clients with personal ideas for a project or a campaign as a part of the planning team.
He also works on his own art projects, which usually combine the confrontation of man and nature with a surrealistic and fantasy perspective.