Honorable Mention / 2018 / Advertising / Product
Martell NCF Social Media Campaign
While being commisioned by Martell NCF cognac to shoot a series
of photos which can transmit the product's new and energetic lifestyle,
instead of doing traditional drinking shoots such as a group of
pretty boys and girls having fun, I intended to make the product itself stand out as
a fashion element. I believed this still life series provokes a desire among audience wanting to spend a night with this sexy product.
I am a self-taught photographer and filmmaker from Madrid, Spain. Inevitably having been influenced by the great Spanish artists such as El Greco, Goya, and Picasso, I started my art journey from painting, and not long after I shifted my interests and efforts into making imaginative pictures through photography and artistic manipulation.
My early personal artworks eventually led me to various commissioned advertising projects working with European and Asian brands such as LOEWE, Reebok, Benson and Hedges, BOBSON Jeans, Martell Cognac, etc...
In addition to commercial works, I constantly shoot images with my eyes focus on the streets, the landscapes, storytelling people, and still life. Recently I've come back to my first inspiration and worked on several personal projects in fine art photography, creating poetic, imaginative and metaphoric pictures.