The on-going 'Vieraalla maalla (In a Foreign Place)' project is induced
by personal experiences of cultural misunderstandings that affect the
way we perceive images and the world around us. In this fabricated
outlandish world traditional Finnish, Carelian and Sami customs and
practices have been given a slightly odd twist. Not deviating beyond
recognisability for recipients with the relevant cultural knowledge, the
scenes toy with proverbs, phrases and obsolete customs, rendering
the images absurdly strange to a viewer unfamiliar with the cultural
heritage. Drawing from personal experiences of cultural alienation and
misunderstandings, and my Carelian origin, the work invites the
recipients to strive to decipher and locate the depicted world, thereby
denoting the arbitrary nature of our interpretations of images so easily
taken for granted.