/ 2014 / Advertising / Beauty

Metamorphosis

  • Photographer
    Julia Pogodina, United States
  • Studio
    JULIA POGODINA STUDIO

Kazemir Malevich. As a photographer, I find that perfect
composition of a picture is based upon primary geometric
forms, such as circles, squares, lines and rectangles, which
together form a golden ratio. My fascination with color makes it
a central technique to convey mood within a photograph.

The use of primary colors isn’t the only aspect of Surprematism
that inspires me. The term itself refers to an abstract art based
upon the supremacy of pure artistic feeling rather than a
depiction of the object. This is the main principle I wanted my
photographs to convey for this project. By taking a well-known
work of art and painting it onto a nude female body, I aim to
morph the human shape into the geometry of the original piece.
This morphing can evoke emotions beyond a simple
appreciation of art, instead mixing appreciation and desire.

Julia Pogodina, originally from St.Petersburg, Russia, moved to New York in 2005 where she made a successful transition from corporate law to fashion photography and rapidly gained international recognition and clientele. Julia currently lives and works in her studio in Brooklyn.

Awards 2014 - Exhibition "Something Borrowed, Something New" as part of BOS2014
2012 - Nominee in 3 categories for NAHA Awards
2011 - Nominee in Fashion, Color Awards 5th Masters Cup
2010 - 1st Place "Outstanding Achievement in Fashion", Color Awards 4th Masters Cup
2009 - Nominee in Fashion, Color Awards 3rd Masters Cup