This calendar was created for one of the most reputed and elite builders and developers in India. They are one of the key companies responsible for changing the skylines of Mumbai. The target audience was their high income, art and fashion savvy existing customers and potential real estate investors. The brief was to create a calendar which would be appreciated by this fashion and art savvy TA group and at the same time reflect the nature (construction) of the company. Looking to modern skyscapes for inspiration, art turned to the beauty of the heavens, presenting a surrealistic look at the skylines. In the 'Art meets Architecture' project, each image recreates one of the stages in the construction process and has a skyline - obvious or implied embedded in. Be it in the blue print, painting, iron rods, fittings or luxury amenities stage.
