Honorable Mention / 2010 / Advertising / Other_AD

Living the Apple

This is a performance photo live for the Lu.C.C.A. Museum of Contemporary Art which has been opened on may 9th 2009 To represent the Museum (which has the apple as logo) and the contemporary art, I directed 20 girls, red dressed with some apples in a â??Magritteâ?? hat, walking rounds the city of Lucca, on april 24 2009. I wanted to give to the people the sensation that something was going to happen and that it was easy to switch â??Living The Appleâ?? in â??Living the Muuseumâ?? or in â??Living the Artâ??.