RNLI

• Prize
  Bronze in Advertising/Other
• Photographer
  Todd Antony, United Kingdom
• Website
  http://www.toddantony.com
• Instagram
  @toddantonyphoto

A campaign for the Royal National Lifeboat Institute (RNLI) for their
'Float to Live' campaign. The campaign is to raise awareness of the
dangers on 'cold water shock', and to educate that floating, rather
than the urge to desperately swim, is the best course of action to
take when falling unexpectedly into cold water. The images have
resulted in 4 confirmed cases of peoples lives being saved as a
direct result of their viewing the campaign and heeding the advice.