Country Pick / 2015 / /

NIke Rise

Nike taps into the passion of aspiring young basketball players in Greater China with the
2014 RISE basketball campaign. Basketball-loving kids were invited to participate in the
draft phase of RISE by submitting a 30-second basketball-themed video. Nike will invite a
professional panel consisting of Wang Fei, Yi Jianlian and Chang Chun-Ning, to select the
first 30 shortlisted players.

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