Silver in Advertising/Product / 2026 / Advertising / Product

• Prize
  Silver in Advertising/Product
• Photographer
  PEI XUAN LU, Taiwan
• Date of Photograph
  2025/04/07
• Instagram
  https://www.instagram.com/pessy._.12120530/

A burning iced drink symbolizes the conflict and fusion of extreme emotions and rational thought.


The artwork "Loving Coldness" explores the coexistence of passion and tranquility through the paradoxical imagery of flames and ice cubes within a glass.


The stark visual contrast between the cool background and the warm flames causes the viewer to lose control of their sense of order and experience fear.


This is a metaphor for inner contradiction and a challenge to the concept of "balance."