Silver in Advertising/Brands Campaign / 2026 / Advertising / Brands Campaign

• Prize
  Silver in Advertising/Brands Campaign
• Photographer
  Munetaka Tokuyama, Japan
• Date of Photograph
  2026/4/18
• Studio
  Frontage Inc.
• Website
  https://www.frontage.jp/

■ Context & Objective
Rapid urbanization is erasing local traditions and mass-producing sterile cities. In response to this crisis, a sake brewery renovated an Edo-period restaurant and established a brewing base. They fused the sake brewery, which is facing the danger of decline, with the geisha culture, which shares the common DNA of "pride," and named it "Tokyo Pride." They redefined the culture of the past as a "symbol" for regional revitalization.

■ Idea & Execution
The campaign featured real geisha active in the local community as models, portraying them as powerful performers resisting