Akubra

• Prize
  Gold in Advertising/Brands Campaign
• Photographer
  Will Hartl, Australia
• Date of Photograph
  August 2024
• Studio
  Willhartl.com
• Website
  https://www.willhartl.com
• Instagram
  @will_hartl

Akubra have been making hats for nearly 150 years. I feel honoured to have been given the chance to lens the next evolution of an iconic brand that speaks to the enduring hope and resilience of the Australian spirit.

Will Hartl is an Australian portrait and lifestyle photographer living and working on Gadigal Land in Sydney.

Blending documentary realism and advertising with a cinematic sensibility, his work captures quiet, human moments with a warmth and narrative clarity.

Drawn to the character of people and their places, Will creates images that feel intimate and considered, revealing the enduring hope within everyday life.