A better life is calling

• Prize
  Gold in Advertising/Automotive, 2nd Place winner in Advertising
• Photographer
  Silvio Rusmigo, Cyprus
• Studio
  UNICARS
• Website
  https://www.silviorusmigo.com/
• Instagram
  https://www.instagram.com/silviorusmigo/?hl=en

“A Better Life is Calling” was all about showing what’s possible—both for the future of electric cars and for Cyprus as a creative backdrop. Why shoot somewhere else when the landscapes here are just as incredible? For this campaign with AUDI Cyprus and Innovation Leo Burnett, we put the Audi Q8 e-tron to the test, taking on a three-day journey across the island—with just one battery recharge allowed.

The challenge? A tight schedule and making it all work with just one recharge. The result? A project that shows Cyprus doesn’t just belong in summer travel guides and is ready for the future.