Japan’s Fading Seasons

• Prize
  Silver in Advertising/Food & Beverage
• Photographer
  Yuichi Inoue, Japan

Japan once embraced a clear cycle of four seasons: spring, summer, autumn, and winter.
But now, spring and autumn are growing shorter, and the rhythm of the year is shifting.
This piece reimagines the seasons by DIY-ing them through food — a playful, visual archive of memory.
From cherry blossoms to snowmen, these symbols gently ask:
“What will the seasons feel like in the future?”
May children say with joy, “This must be summer!” — and may those memories live on.