The Breathable Bullet
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PrizeGold in Advertising/Brands Campaign
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PhotographerJonathan Knowles, United Kingdom
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StudioJonathan Knowles Photography
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Website
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Instagram
The Breathable Bullet
This is a campaign highlighting the dangers of the amount of lead contained within disposable vapes. Vapers literally breath in poison. The agency had a bullet shape made from the amount of lead contained within each and every one of these vapes, to show the amount of poison that will build up in a vaper's body.
The Bullet
We created a bullet sculpted from precisely 56.8 micrograms of lead — the same amount found in a single illegal vape. Measuring just 0.3mm in height, the bullet was almost imperceptible to the naked eye, and we shot it with microscopic lenses.
Jonathan Knowles is one of the leading advertising photographers of his generation. Specialising in still life, Jonathan’s unique photographic style and lighting technique has earned him award-winning advertising commissions worldwide.
Awards
2018
American Photography
Chosen - Champagne Cocktail
Trierenberg Super Circuit
Gold Medal - Cicada
PDN Annual
Winner - Video & Multimedia - The Art of Brewing
London International Creative Competition
Honourable Mention - Aida and Passage of Time
One Eyeland Black & White Photographers Awards
Silver - Aida
Art Directors’ Club of New York
Merit - Aida
Communication Arts
Advertising - Aida
Pink Lady Food Photographer of the Year Awards
unearthed® Food Film Shorts - Full English Brexit
Graphis – Photography Annual
2 Gold Medals in 2 categories (Beverage and Beauty & Fashion)
7 Silver Medals in 2 categories (Still Life, Beauty & Fashion and Advertising)
4 Merits in 3 categories (Advertising, Still Life and Beverage)
One Eyeland Awards
Gold Medal - Complex Simplicity
Silver Medal - Aida
Bronze Medal - Chopard, Dior, Dole, Trajectories and Art Deco Drinks
Finalist in 4 categories
Overall Photographer of the Year
Advertising Photographer of the Year
