White Balance

• Prize
  Gold in Advertising/Brands Campaign
• Photographer
  Bo Chun Cheng, United States

This photographic brand campaign was developed for WOKY, a Taiwanese ceramic bottle company. By juxtaposing the product’s seamless, heat-preserving design with the intimacy of bare skin, the campaign conveys trust, purity, and a natural connection between user and object. Each visual explores warmth through color and touch, establishing WOKY not just as a product, but as a lifestyle of care and sensory clarity.

The series was exhibited on February 15, 2022, at Huashan 1914 Creative Park in Taipei, extending the campaign into a public dialogue between the brand and its audience.

New York-based fashion and commercial photographer originally from Taipei. With an MFA from Pratt Institute, I specialize in conceptual imagery that blends fashion, storytelling, and contemporary culture. My work has appeared in Elle, Harper’s Bazaar, and Marie Claire, and I’ve collaborated with brands including SHEIN, MSI, and New Balance. I bring a cinematic, detail-driven aesthetic to every project, with a strong focus on authenticity, elegance, and creative collaboration.