Bronze in Advertising/Brands Campaign / 2025 / Advertising / Brands Campaign
Cross
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PrizeBronze in Advertising/Brands Campaign
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PhotographerGregor Schuster, Germany
The minimalist composition showcases Cross writing instruments with geometric wooden forms and precise shadows. The clean aesthetic and controlled light evoke the modernist tradition, while the Cross logo highlight the brand’s long-standing heritage. The image bridges the timeless function of the pen with a design language rooted in clarity, craftsmanship and some tricky photography techniques.
