Gold in Advertising/Product / 2025 / Advertising / Product

• Prize
  Gold in Advertising/Product
• Photographer
  CHEUK LUN ALAN LO, Hong Kong
• Studio
  MLA PRODUCTION LTD.
• Website
  https://cllophotography.com
• Instagram
  cllophotography

Macro photography allows photographers to capture intricate details of objects at a very close range. In this project, I aimed to explore the concept or time and its impact on our daily lives, particularly in a fast-paced work environment. By incorporating time-related objects with workplace items, I sought to create a visual representation of the pressures and stresses that many individuals face in their professional lives. The exaggerated size of the objects is meant to evoke a sense of overwhelming magnitude, reflecting the challenges and fears that come with excessive overtime works.

Cheuk Lun Alan Lo is an internationally acclaimed award-winning photographer with over 20 years of experience in the field. Born in Hong Kong and he is currently active across three regions: Shanghai, Hong Kong and Australia. With his outstanding photographic expertise, he has secured a series of prestigious honors, including "First Prize in the Professional Advertising Category" of the International Photography Awards, Title of "World's Top Ten Still Life Photographers",Title of "China's Top Still Life Photographer" and "Chinese Photographer of the Year" Award at the One Eyeland.