Gold / 2024 / Advertising / Fashion

Miklas Image Campaign

  • Prize
    Gold in Advertising/Fashion
  • Photographer
    Dirk Bader, Germany
  • Studio
    Dirk Bader Photography

This image campaign was created to launch the new corporate identity of MIKLAS.
The brand name Miklas has a Greek origin and means: hero; victor of the people.
Each bag is positioned as a heroin in her own right, with her own ‚super powers‘ (her look and personality, functionalities and usability).
The creative task was to visualize these five completely different ‚magic‘ worlds.

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