Gold / 2024 / Advertising / Fashion

• Prize
  Gold in Advertising/Fashion
• Photographer
  Dirk Bader, Germany
• Studio
  Dirk Bader Photography

This image campaign was created to launch the new corporate identity of MIKLAS.
The brand name Miklas has a Greek origin and means: hero; victor of the people.
Each bag is positioned as a heroin in her own right, with her own ‚super powers‘ (her look and personality, functionalities and usability).
The creative task was to visualize these five completely different ‚magic‘ worlds.