Silver in Advertising/Self-Promotion / 2024 / Advertising / Self-Promotion

• Prize
  Silver in Advertising/Self-Promotion
• Photographer
  Dale May, United States
• Date of Photograph
  3/21/24
• Studio
  Dale May Photography
• Website
  http://www.dalemayphotography.com
• Instagram
  https://www.instagram.com/dalemayphoto

“What could go wrong?” is a self-promotional image, blending my expertise in Photography, CGI, and Compositing to narrate a compelling story, inspired by the ramifications of rapid technological advancement. Within a covert laboratory, scientist engineer a hybrid mecha-crab designed to alleviate oceanic pollution by clearing debris from the seabed. Amidst their efforts, there lies a hopeful prospect of this innovation serving as a sustainable food solution for the future... if it doesn’t eat them first.

Dale May is a New York advertising photographer, commercial director, and photorealistic CGI artist specializing in pharmaceutical and global brand advertising campaigns, with over three decades of experience creating bold, narrative-driven work across advertising, entertainment, and healthcare. In 2025, he was named one of Lürzer’s Archive’s 200 Best Advertising Photographers and 200 Best Digital Artists, and was also recognized as IPA’s Special Photographer of the Year.

Awards https://dalemayphotography.com/AWARDS/1