Silver / 2024 / Advertising / Self-Promotion

What could go wrong?

  • Prize
    Silver in Advertising/Self-Promotion
  • Photographer
    Dale May, United States
  • Studio
    Dale May Photography

“What could go wrong?” is a self-promotional image, blending my expertise in Photography, CGI, and Compositing to narrate a compelling story, inspired by the ramifications of rapid technological advancement. Within a covert laboratory, scientist engineer a hybrid mecha-crab designed to alleviate oceanic pollution by clearing debris from the seabed. Amidst their efforts, there lies a hopeful prospect of this innovation serving as a sustainable food solution for the future... if it doesn’t eat them first.