Gold / 2023 / Advertising / Self-Promotion

• Prize
  Gold in Advertising/Self-Promotion
• Photographer
  Felix Renaud, Canada
• Website
  http://www.felix-renaud.com/
• Instagram
  https://www.instagram.com/felix.renaud/

Mental saturation, or cognitive overload, sets in when the brain has to deal with more information than it can process. A feeling of anguish and suffocation is then felt.

Like colours, mental space has a maximum level of saturation. Exceeding this limit can be very damaging.

This project aims to highlight this growing phenomenon in society.