Gold in Advertising/Self-Promotion / 2023 / Advertising / Self-Promotion

Saturated

Mental saturation, or cognitive overload, sets in when the brain has to deal with more information than it can process. A feeling of anguish and suffocation is then felt.

Like colours, mental space has a maximum level of saturation. Exceeding this limit can be very damaging.

This project aims to highlight this growing phenomenon in society.

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