Gold / 2023 / Advertising / Self-Promotion

• Prize
  Gold in Advertising/Self-Promotion
• Photographer
  Dave Imms, United Kingdom
• Studio
  Dave Imms Photography
• Website
  http://daveimms.com
• Instagram
  @daveimms

I made this project as a commercial pitch aimed towards a branding agency. I really wanted to keep a darker and moodier inspiration for the shoot while maintaining a premium performance aesthetic. By rotating the hero landscape shot 90 degrees opened the image up to a more etherial space...almost like the swimmer is moving through in to another dimension. I then seasoned the mood with portraits and details to give the story full colour.