Gold in Advertising/Product / 2020 / Advertising / Product

Tape On Me

  • Prize
    Gold in Advertising/Product, 2nd Place winner in Advertising
  • Photographer
    Alexander Khokhlov, Russian Federation
  • Date of Photograph
    February 2020
  • Socials
  • Website

Kinesiology taping is a therapy method that was discovered in the 1970s in Japan. Applications of special stretching tapes are popular in sports and help athletes with a lot of issues, such as: muscle facilitation, pain inhibition, enhanced healing, improvement of lymphatic drainage and blood flow.

For this project I teamed up with a professional trainer and physio therapist, to show the aesthetic side of kinesiology taping. Here is everything that I love so much - color, graphics, minimalism and composition - gathered together in an interesting visual cocktail.

  • Awards
    - Moscow International Foto Awards 2018, Nature (The Dog Show), 1st Place - 11th International Color Awards, Dogs Alike (Fashion), Honorable Mention - PDN Faces 2017, Animal Portraits (Professional category), Winner Trierenberg Super Circuit: - 2016, Weird Beauty (Series and sequences), Gold Medal - 2017, Dogs Alike (Series and sequences), Gold medal Prix De La Photographie, Paris (PX3): - 2017, Fashion/Advertising (Dogs Alike series), Gold - 2017, Professional Nature/Domestic Animals (The Dog Show), Silver International Photography Awards (IPA): - 2015, Fine Art/Portrait (Shapes and illusions series), Honorable Mention - 2016, Fine Art/Portrait (Wild Soldiers), 3rd place Fine Art Photography Awards 2016 - Conceptual category, Shapes and illusions series, Nominee Neutral Density Photography Awards (ND Awards) 2015 - Fine Art (Shapes and illusions), 3rd place One Eyeland Photography Awards: - 2015, Fine Art/Portrait (Shapes and illusions series), 2nd place - 2016, Fine Art/Portrait, People/Portrait, Editorial/War/Conflict (Wild Soldiers), 3rd place

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