Silver / 2020 / Advertising / Automotive

Take the Virtual as the Reality, Take the Reality as the Virtual

  • Prize
    Silver in Advertising/Automotive
  • Photographer
    Chin-Fa Tzeng, Taiwan

Projecting the high-quality car virtual scene to interact with the real car displayed at the exhibition hall in a cross-interaction to strike a visual spark.
Let the creative concept of this car be from the exterior design, interior decoration, engine power, and control feeling ... with the clear and lively image transmission of "the virtual is the reality, the reality is the virtual", to introduce perfectly the vehicle.