Toronto hospital Sunnybrook tapped renowned war photographer Ron Haviv to shoot its branding campaign called “Where Impossible Becomes I'm Possible."
Shot in real time, it aims to capture the grit, courage & resilience of patients, & the determination of staff fighting seemingly unbeatable odds.
The campaign images were used to create a television ad, as well as billboard &
print ads.
Award-winning photojournalist Ron Haviv has produced images of conflict and humanitarian crises that have made headlines from around the world since the end of the Cold War.
A co-founder of the photo agency VII, his work is published by magazines worldwide. Numerous museums and galleries have featured his work, including the Louvre, United Nations, and the Council on Foreign Relations.
He has published critically acclaimed collections of his photograph with the books, Blood and Honey: A Balkan War Journal, Afghanistan: On the Road to Kabul, Haiti: January 2010 and The Lost Rolls.
