/ 2018 / Press / Other_PJ

Tribes

  • Prize
    Bronze in Press/Other
  • Company
    ucia Herrero
  • Photographer
    Lucia Herrero
  • Credit
    This portrait of the “Spanish Tragicomedy” is meant to have many different interpretations. On the one hand it talks about the Occidental middle class, which is suffering from an identity crisis created by the current economic situation. These images make us wonder what is changing and what will remain. On the other hand, they challenge today’s concept of beauty. The photos were taken along the Spanish coast and people were asked to participate in situ. Ten minutes for a flashing set up, balancing colour, shapes and hierarchies. All that gets dissolved afterwards leaving as the only witness a group portrait, a poetic painting… a human allegory.

“Tribes” is a social analysis, a raw portrait of occidental society.

Groups of families and friends set themselves up by the sea equipped to spend a day in the
sun. All this, harmoniously juxtaposed, seems like a poem of customs that reveal through
humour, colour and tenderness, the profundity of a whole society.

These photos of modern-day beach groups are inspired by the studio portraits of ancient
tribes who proudly posed in traditional costumes next to their prized possessions. The sky
and the sea become the painted backdrop of the studio and the sand seems as if sprinkled
on the studio floor. The lighting and the theatricality of the groups add an element of
fantasy to the portraits of real people in their natural surroundings. This enlightens a
banal situation and elevates it to a state of exception. I call this way of social
photography “Antropología Fantástica”.

I was trained in architecture, photography and physical theatre. This shaped my vision as an artist.

I´ve won international prizes and exhibited internationally

I developed an approach to documentary photography called by me Antropología Fantástica (Magic Realism). Part documentary, part fantasy – I research new ways photographic storytelling. I create photo-events in which the actors interpret themselves.
My subjects are part of the real world and part of a larger, imaginative world based on collective memory, history, and community. Each picture is larger than what meets the eye.

Awards 2010 SFR Jeunes Talents. Rencontres d’Arles official program (France)
2010 SFR Grand Prix 2010, finalist (Paris)
2010 Descubrimientos PhotoEspaña, finalist (Madrid)
2010 Photomeeting Ojo de Pez, 10 best portfolios (Barcelona)
2010 Month of Photography Bratislava, 15 best portfolios (Bratislava)
2010 SFR MAP10, finalist (France)
2010 SCOOP Photojournalism Festival, finalist (France)
2010 Viewbook Photostory contest, honorable mention
2010 PixMo award, La Laboral centre of Art of Gijon, Spain, first prize (Spain)
2011 Sony awards, Photojournalism and documentary-People, third prize (London)
2011 Le Prix Exchange of Boutographies (Montpellier)
2011 Prix Coup de Coeur Rencontres d’Arles portfolios (Arles)
2011 IPA, International Photography Awards, first prize “Book/People”, third prize “Nature”, 2 honorable mentions.
2011 Lensculture International Exposure Award, honorable mention (contemporary photography network, Amsterdam)
2011 Thecolorawards, nominated in 3 categories
2011 Kyosato Museum of Photographic arts-KMOPA, Portfolio acquisition (Japan)
2011 International Loupe Awards, silver and bronze awards
2011 The Terry O’Neill Award, third prize
2012 Critical Mass, finalist
2012 Art residency at Halsnoy Kloster, (Halsnoy, Norway)
2012 Coup de Coueur ANI at Visa pour l’image (Perpignan)
2012 PDN's 30: New and Emerging Photographers to Watch, nominated
2013 Grand Prix Fotofestiwal 2013, finalist (Łódź,Poland)
2013 Selected Participant in Review Santa (Fe Santa Fe,USA)
2013 IPA, first prize, three honorable mentions
2018 Kuala Lumpur Photo Awards, Grand Prize, “Reindeer Man” Malaysia)
2018 Kuala Lumpur Photo Awards finalist, “Tribes” (Malaysia)
2018 LensCulture Street Photography Awards, Jury’s choice prize, “Tribes” (Amsterdam)
2018 PX3, portrait art & documentary,gold, silver and bronze awards (Paris)
2018 One Eyeland, fashion-documentary selected 10 Spain “Tribute to bata” (USA)
2018 AFAR’s Travel Photo Awawards, juror prize "Tribes"