Gold / 2018 / Advertising / Automotive
Lexus LS 500h
Gold in Advertising/Automotive
Michael Schnabel Photography
Client: Lexus - Agency: Delphys - Tokyo Prod Co: Nippon Design Center (NDC) - AD: Hideyasu Fujiwara (NDC) - CD: Yoshinori Nishimura
The German photographer, Michael Schnabel, does not simply wait for the ‘decisive moment’, he creates it. He is a perfectionist whose work – particularly his original and sophisticated landscape, automobile and architecture photography – has won him growing worldwide
acclaim. His international breakthrough came with his series, Stille Berge (Tranquil Mountains), which impressively exemplifies his artistic approach: meticulous preparation, total
concentration, genuine commitment, a clearly defined concept and ‘his own’ light. As a result, it is hardly surprising that Lürzer’s Archive has long numbered him among the world’s top 200 advertising photographers.
Born in 1966, Michael Schnabel studied photography in Darmstadt. During his early creative period, he discovered the world around him as a stage. A photographer whose work is very much in demand, he succeeds in visualizing complex worlds of interlocking motifs with such surpassing skill that the viewer is simultaneously surprised and emotionally touched. Although his work is contemporary in style, Schnabel always strives to lend his images an enduring, almost classical quality. Clients from all over the world have booked his services: Schnabel has worked in deserts, mountain ranges and megapolises. Furthermore, his work has received a number of national and international awards.
Schnabel’s highly impressive artistic oeuvre has been presented in numerous one-man shows and group exhibitions and is to be found in many art collections. In these works, Schnabel is constantly exploring and extending the possibilities offered by photography as a medium – an approach that also bears fruit in his commissioned work. His oeuvre reveals an ongoing process of development, yet photography remains his domain. Schnabel also enjoys sharing his considerable experience and knowledge by teaching at universities and by his membership of juries of the ADC, AOP and D&AD, to name but a few. Michael Schnabel lives with his family in South Germany.