With the approach of winter, Regione Lazio, an Italian regional
institution, invites elderly and children to get a vaccination against
flu and seasonal ills. Here the dreaded yeti becomes the docile
playmate of a child, and the ferocious white bear sits in an
armchair to keep company an old lonely lady. Winter is not scaring
anymore with flu vaccine.
Print advertisement shot by Davide Bellocchio, created by
Superhumans, Italy for Regione Lazio, within the category: Health.
Caption
Winter is not scary anymore, with flu vaccine. Get the vaccination,
you’ll reduce the risk of complications and serious diseases.