Silver / 2016 / Advertising / Other_AD

Hotels.com "The Obvious Choice"

  • Prize
    Bronze in Advertising/Other, Silver in Advertising/Other
  • Company
    Rw2 Productions
  • Photographer
    The Wade Brothers: Lyndon Wade, Lindsey Wade
  • Credit
    Photographers: The Wade Brothers Agency: Crispin Porter Bogusky Client: Hotels.com Executive Creative Directors: Dan Donovan Dave Swartz Creative Director: Jamin Duncan Agency Producer: Lisa Lee

The Wade Brothers worked with Crispin Porter for the new global campaign – ‘The Obvious Choice™’ – light-heartedly brings to life a funny character that has existed in pop culture for  decades.  Through the creative execution, Hotels.com debuts a fictional world traveler and the brand’s new biggest fan, Captain Obvious™.