/ 2016 / Advertising / Other_AD

Hotels.com "The Obvious Choice"

  • Prize
    Bronze in Advertising/Other, Silver in Advertising/Other
  • Company
    RW2 Productions
  • Photographer
    The Wade Brothers: Lyndon Wade, Lindsey Wade
  • Credit
    Photographers: The Wade Brothers Agency: Crispin Porter Bogusky Client: Hotels.com Executive Creative Directors: Dan Donovan Dave Swartz Creative Director: Jamin Duncan Agency Producer: Lisa Lee

The Wade Brothers worked with Crispin Porter for the new global
campaign – ‘The Obvious Choice™’ – light-heartedly brings to life
a funny character that has existed in pop culture for  decades. 
Through the creative execution, Hotels.com debuts a fictional
world traveler and the brand’s new biggest fan, Captain Obvious™.

Awards Luerzer's Archive voted top 100 photographers in the world Eisner Museum, "Right here in the USA" Top 15 photographers in America Webbys "Best use of photography" International Photography Awards "Best of Show" featured at Lucie Awards PDN's Digtial Pix Grand Prize Winner - multimedia and print combo 1st place International Photography Awards, category Fashion