/ 2015 / Advertising / Food

"Roots"

"Roots" is one of Nando Esteva's personal projects, in which he
explores the pairing gastronomy-culture through the prime food
item. It is an exercise of visual poetry formed by eight
photographs in which ancestral traces tinge the imagined skin of
the vegetal. Thus, the tattoo on the food item represents the
cultural charge we receive in our dishes, its identity, its message.
When cuisine becomes art, we start reflecting on the symbolic
value of its components.

The Mallorcan photographer (Palma, 1979) has been working since he was very young in the world of advertising, where he has specialized in sectors such as hospitality, architecture, industrial products and, of course, gastronomy. The culinary image has become, in fact, a fundamental thread in Nando Esteva's career.

Awards AWARDS
LUX BRONZE 2009, XVII National Photography Prize (Category: Personal project). “ROSTROS (Faces) by Nando Esteva & co”.
LUX GOLD 2010, XVIII National Photography Prize (Category: Still life and Product). “Frozen leather” for Farrutx.
Semifinalist HASSELBLAD MASTERS AWARDS 2011. “ROSTROS by Nando Esteva & co”.
Photograpy winner “Passion for photography”: Bookcover annual "National Professional Photography Prizes LUX 2011".
Finalist National Prize FoodPhoto Festival 2011. Gourmet international photographic competition, winning the 6th place (1st of Spain).
LUX GOLD 2011, XIX National Photography Prize (Category: Personal project). “250gr of hills”.
LUX BRONZE 2011, XIX National Photography Prize (Category: Interior design). “Adaptek” by Teka.
LUX BRONZE 2011, XIX National Photography Prize (Category: Thematic report). “Ópera Carmen” for Passione Lírica, in the ‘Teatro Principal’ (Palma de Mallorca).
Finalist in the Audiovisual Creation Competition “Green Light 2011”, by Tragaluz Group, with the sponsorship and collaboration of Heineken Spain.
Photography winner “Lux film”: Bookcover annual "National Professional Photography Prizes LUX 2012". Twentieth Anniversary Edition.
First prize IPA 2012 (Los Angeles, USA). “Carpentry Seafood”.
Honourable mention IPA 2012 (Los Angeles,USA). “250gr of hills”.
Finalist FEP European Professional Photographer Awards of year 2012 (Commercial).
First prize Florence-Shangai Prize 2012-2013. “250gr of hills”.