Before Effect

• Prize
• Photographer
  No Yafe, Israel
• Studio
  Noa Yafe

The main theoretical characteristic of my artistic work is the one
operating within the discourses of photography from their very
inception: the relation of its medium to reality. The artistic
strategy that I have pursued in my work so far consists in using
the most traditional means of photography to create images that
masquerade as being digitally manipulated.

My photography leans on realistic material but desires to
challenge it: photos that doesn`t exist in space and time; are
lacking any information about the place they`ve been taken at;
photos that are objectified through a realistic point of view, but
tend to create a foreign and meta-physical sphere.

The "truth" values of my photography are being mobilized to form
false territories: flat, un-realistic, fantastic, anti-materialistic,
non-characterized in the subjective sense. It is a photography that
makes a radicalization of the optic dimension and its bi-
dimensionality as an object. Glare, dazzle and flatness, change
values of shadow and light, nuances of volume, texture and
outline.

My works are pursuing a double strategy, deconstructing the
reality/illusion opposition in the conception of the photographic
medium, seeking, at the same time, an alternative truth-image of
the human body and objects in the outer world.

It is a study of representation and what lies behind it; a conceptual
crack in the organizing principle of things; and a foray into the
almost supernatural.

Awards Scholarships and Prizes:
2011: The Igal Zak Honorary Grant, “Midrasha” Art collage, Beit Berl, Israel 2009: Honorable Mention of the 2009 International Photography Awards
2006-2007: Keren Sharet, America Israel Cultural Foundation – Young Artist Scholarship
Artist Residency:
2013: Cite des Arts, Paris, France