The market is overflooded with cheap clothing . Fashion, already a seasonal business
anyway , becomes even more short-lived . Dress up - throw away - buy new! Piles of old
clothes , the trend of today is tomorrows old news . In contrast, the trend is set to
follow exclusive timeless quality, and high-priced brand- /designer styles.
Amo and Kon have indulged in something special. They invested some money for an entire new
wardrobe. No cheap trash , but more high quality , something that outlives this season ,
with clothes worn possibly two or three times . The old rags now must be disposed , no
matter if cut into pieces , squeezed through the shredder , crushed in a blender or
drowned in the pool.
Fashion catalog shoot for an exclusive Fashion Book of a boutique for luxurious designer
fashion.