/ 2013 / Advertising / -

Flawless Love 2013

Imaginations are much more beautiful than reality.Screen
Generation connect the world
and convert them into imaginations through the
display.Therefore, a display becomes a room to count on and to
release your emotion.Fall in love with virtual reality, make us
desire to project ourselves into one of the characters inside.Is
this the perfect dream we have been longing for? An illusion
may be the reality to those who’s addicted in it.

Falling in love with their own imaginations
may be a much more beautiful truth than reality.

  • Awards
    Sim Chang, the winner in Advertising category of PX3, Paris, also won Red Warehouse Selection Excellence Award, Japan in 2012, had been invited to attend joint exhibitions to New York and France. Sim Chang’s visual language communicates reality with imaginary possibility in current “Screen Generation", showing the gap and contrast between ordinary life shell and its flesh and bone. Kataro Lizawa, famous critique of photography art from Japan, describes Sim’s “Flawless Love" series as “a true understander if Japanese Otaku-culture".

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